The Process

Unlike other design studios, we are not following the traditional method of design where they used to ask the client about all his requirements, and then after creating the design they forward it to the client and wait for his ultimate verdicts! As we believe our business living in a very competitive environment and so as our branding process. We carry our entire brand development process into 5 phases.

We initiate a project with you with the self-introduction followed by a brainstorming session to understand your business requirements. We know branding strategy is the art of forecasting future trends to establish new communication channels to the consumers. We aim at empowering the brand and driving brand strategies to give your business that desired competitive edge. We collide different brand elements that unanimously define your brand personality. We help your brand penetrate much deeper into the market than you originally thought it could.

The briefing is all about fetching much deeper information about your business and its brand before framing the right brand strategy for your business. The success of the brand is measured by how the customers perceive it. The key importance is given to every detail related to your brand while designing a successful brand strategy for the business. We blend different brand elements to define your brand personality. Few of the key information we look for your input include

Q1. What is your business type?

Q2. What is your target group of customers?

Q3. Who are your competitors?

Q4. What is your competitors’ brand position?

Q5. What is the USP of the Product if you are coming up with new product line?

Q6. What is the value proposition?

Q7. What are the functional benefits that you will deliver to your customers?

Q8. What are the emotional benefits that only you deliver to our customers?

Q9. What kind of personality will my brand have?

If you reach us with the already existing brand in the market, we conduct R&D to know it’s position and share in the market. The brand strategy project starts with learning about you, uniqueness of the business you run, SWOT analysis of your business along with the customers you are targeting to.

After conducting arduous research, our creative team develops the idea that forms a core philosophy of the market. Our strategic development of the brand design is just like a game plan that can be changed subjectively in response to changing market trends. We help you develop a strong brand identity with consistency in its communication & visual elements.

We conduct a visual brand audit to know the current health of your brand by conducting a systematic review or an assessment of your company’s brand elements. The visual appearance of the brand we create will narrate a self-stirring story that leaves an impact on the market.

After shrugging the tested approaches, we bring unifying theme to use it across all communication channels, campaign messages, communication channels that motivates call to action for the customers. Our creative concepts get embedded in the headline, tagline, and a key visual. Our creative team ensures that the concepts are unique, memorable, relevant, and unifying as well.

The launching include –

Pre-Production Check
Proofreading
Final Sign-Off
Files Delivery